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Drake Reunites With Bobbi Althoff to Launch 'Not This Again,' Uses Return to Address Rumors and Critics

The premiere functions as a public reconciliation that Drake uses to reset narratives around his image.

Overview

  • Released Sept. 2, the nearly 90‑minute debut was filmed in Bürgenstock, Switzerland and marks a public mending of their 2023 fallout.
  • Drake denies having ab surgery, concedes he likely overedited a shirtless Instagram photo, and jokes about the “BBL Drizzy” nickname.
  • He says he gets “really sensitive” to being labeled a culture vulture, praises creator‑led interviews, and derides “entitled” journalists who wanted traditional access.
  • He recounts spending nine hours in jail after an arrest in Sweden that he characterized as baseless, adding a new anecdote to his public timeline.
  • The exchange features playful shots at Rick Ross and Tyga and mutual apologies, as Althoff says his public block cost her planned guests while she launches a monthly series.