Overview
- Drake posted multiple full-length music videos tied to his self-funded short film FOMO on his official YouTube channel and released the surprise single “Quebec” on Saturday, September 19.
- The music video for “Quebec” was set to private hours after its premiere, creating immediate uncertainty about why it was removed and when it might return.
- None of the new FOMO tracks that appeared on YouTube have been released on major streaming services such as Spotify or Apple Music at the time of reporting.
- The FOMO visuals feature high-profile cameos and personal appearances, including Kevin Durant, Winnie Harlow and Drake’s mother Sandi Graham, as part of a spectacle-driven, direct-to-fan rollout.
- Distribution choices in the campaign have been irregular—one collaboration, “MISS MY DAWG,” appeared on Yeat’s EP rather than as a Drake-led release—which raises broader questions about rights, label involvement, and what fans should expect next.