Overview
- This second installment builds on the August debut, adding archival pieces from For All the Dogs, Certified Lover Boy, Take Care, and So Far Gone.
- The lineup mixes apparel with party and Halloween novelties, including Hotline Bling pool floaties, a $$$4U neon sign, candles, masks, and a Dennis Graham costume.
- The standout “More Life” dad-inspired costume modeled after Dennis Graham quickly went viral on social media.
- The virtual storefront presents immersive visuals with surprise cameos from Dennis Graham and Drake’s longtime bodyguard, themed around the More Life era.
- The collection is exclusive to Amazon with Prime shipping options, limited quantities, and a rollout framed as pre-release fan engagement for ICEMAN.