Overview

• Drake used a surprise YouTube livestream called “Iceman: Episode 1” to debut “What Did I Miss,” billed as the lead single for his upcoming Iceman project.
• The broadcast showed him driving a truck plastered with Iceman logos, a fake phone number and the-iceman.com scrawled across its sides.
• The new track features direct lyrical jabs at Kendrick Lamar, reigniting the rappers’ long-running feud.
• Despite the high-concept stunt, Drake provided no official release date or details on any additional Iceman tracks.
• Fans on social media praised the song’s production while expressing confusion over the elaborate promotional spectacle.