Overview

• Drake premiered “What Did I Miss?” during an unannounced “Iceman: Episode 1” livestream on July 4, driving a branded truck around Toronto.
• The surprise single directly references Lamar’s June 2024 Pop Out concert and calls out friends who he says turned against him.
• The livestream staged dramatic visuals, including a close-up of firearms on a TV screen and a performance inside a freezer.
• What Did I Miss? serves as the first glimpse of the yet-to-be-dated Iceman album and continues Drake’s unconventional rollout strategy.
• Drake is simultaneously pursuing a defamation lawsuit against Universal Music Group over its promotion of Lamar’s diss track “Not Like Us.”