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Drake Drops Surprise Single ‘What Did I Miss?’ in Iceman Livestream

The track channels his feud with Kendrick Lamar through lyrics about betrayal as it teases Drake’s Iceman album.

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Drake dropped the first single of his new album, Iceman, in a livestream on Friday night.

Overview

  • Drake premiered “What Did I Miss?” during an unannounced “Iceman: Episode 1” livestream on July 4, driving a branded truck around Toronto.
  • The surprise single directly references Lamar’s June 2024 Pop Out concert and calls out friends who he says turned against him.
  • The livestream staged dramatic visuals, including a close-up of firearms on a TV screen and a performance inside a freezer.
  • What Did I Miss? serves as the first glimpse of the yet-to-be-dated Iceman album and continues Drake’s unconventional rollout strategy.
  • Drake is simultaneously pursuing a defamation lawsuit against Universal Music Group over its promotion of Lamar’s diss track “Not Like Us.”