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Drake Debuts ‘What Did I Miss?’ to Launch Iceman Era and Reignite Lamar Feud

Drake unveiled the track via a cinematic Toronto livestream to signal the start of his next album campaign.

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Overview

  • Drake’s “Iceman: Episode One” livestream featured him driving a branded truck around Toronto before premiering “What Did I Miss?” as his first Iceman single.
  • The song’s lyrics directly address betrayal and fake friends, including pointed references to Kendrick Lamar’s June 2024 Pop Out concert.
  • The immersive livestream blended staged scenes—from archival footage of a young Drake to a freezer performance—to introduce the Iceman narrative.
  • Drake’s defamation lawsuit against Universal Music Group over its promotion of Lamar’s “Not Like Us” remains active.
  • Fans are speculating that the stunt and single foreshadow a summer release for a forthcoming solo album titled Iceman, though no date has been set.