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4h ago

Drake and PARTYNEXTDOOR Release 19 'Somebody Loves Me' Micro-Videos From Director Contest

Streamer Kai Cenat spurred the initiative, which paid 20 finalists $15,000 to craft short treatments presented as pitches for full-length videos.

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Overview

  • Drake Related published 19 short films for the single on Aug. 27, with one of the originally announced 20 finalists not represented on the site.
  • The open call launched in May invited aspiring directors to submit treatments and produce 30–60 second clips, with finalists revealed in June.
  • Per Drake’s team, the released pieces are positioned as micro-videos that also function as pitches for fully realized music-video concepts.
  • Selected creators include SEYI. KG, Jordan Sook Studios, Dito Andres, Kristen Lambie, and Edgar Daniel, alongside other emerging directors.
  • The interpretations range from puppetry and animation to casting-call formats, supporting a track from $ome $exy $ongs 4 U that peaked at No. 30 on the Billboard Hot 100.