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Dragon Age: The Veilguard’s Live-Service Flip-Flops Drive Sales Shortfall and BioWare Layoffs

EA’s drive to chase multiplayer trends then reverse course compressed BioWare’s schedule, fracturing teams through rushed rewrites.

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Rook, Neve, Emmrich, Lucanis, and the rest of their alliance stand together
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Overview

  • The Veilguard endured a 10-year development cycle after EA ordered it to pivot from a planned single-player RPG to a live-service game in 2017 and then back in 2020.
  • BioWare was given roughly 18 months to overhaul multiplayer elements into a story-driven experience, leading to limited narrative choices and a rushed production.
  • A late rewrite of dialogue aimed at avoiding “snarky” banter after Forspoken’s reception created tonal inconsistencies across characters and plotlines.
  • With BioWare’s Mass Effect team drafted in to expedite completion, cultural clashes emerged even as new scenes and a revamped finale bolstered player appreciation.
  • The game launched to about 1.5 million players—nearly half of EA’s projection—prompting layoffs of senior developers and fueling analyst warnings over BioWare’s future.