Overview

• DraftKings announced a multi-year collaboration that embeds the brand across NBCUniversal’s top sports properties, including the NFL, NBA, PGA TOUR, Premier League, NCAA, and the WNBA.
• The agreement covers marquee events such as Super Bowl LX, NBA All-Star Weekend, and the 2026 FIFA Men’s World Cup on Telemundo.
• DraftKings will receive exclusive integrations and priority selection of ad inventory across NBCUniversal’s linear, streaming, and digital platforms, alongside digital sponsorships.
• The company secured category exclusivity spanning online sports betting, iGaming, daily fantasy sports, online lottery products, and online horse wagering.
• Financial terms were not disclosed, and industry reporting describes the commitment as an advertising-focused arrangement of smaller scale than 2020-era media pacts in a market now dominated by a few operators.