Overview
- The launch begins with select existing customers in the U.S. and Ontario and expands to all users in the coming weeks.
- Device-language detection presents the app primarily in Spanish without manual toggling once the latest version is installed.
- Localization is slated to cover the full customer journey including onboarding, navigation, betting content, gameplay, promotions, customer support, and responsible gaming tools.
- DraftKings frames the move as part of a personalization strategy to better serve a growing Spanish-speaking segment and increase its total addressable market.
- The rollout spans a large regulated footprint, with sports betting live in 28 U.S. states plus Washington, D.C. and Puerto Rico, and iGaming in five states and Ontario.