Overview

• DraftKings and Circa Sports won the two untethered mobile sportsbook licenses, guaranteeing early market entry when sports betting goes live December 1.
• In a major upset, Circa Sports beat FanDuel by leveraging its high-limit, low-hold operating model and local loyalty program engagement.
• FanDuel secured its entry through a tethered partnership with MLS’s St. Louis CITY SC, ensuring its platform will launch alongside untethered competitors.
• Missouri’s Gaming Commission still has 14 mobile and 19 retail licenses available, with BetMGM, bet365, Fanatics, Underdog, Caesars and ESPN BET already pursuing market access.
• Circa’s license award expands its footprint into a sixth state, joining its existing operations in Nevada, Colorado, Kentucky, Indiana and Illinois.