Overview

• Company president Víctor González Herrera released a 20-second clip showing a younger, animated Dr. Simi searching for his uniform to the song Stayin' Alive.
• Herrera has stated the film will be an animated account of the life of Farmacias Similares founder Víctor González Torres.
• The production is in script development with no announced release date or named animation studio, and the company signals more details in the coming months.
• The teaser quickly went viral on social media and drew reactions that included comparisons to other popular animated films.
• Coverage situates the film within brand expansion efforts such as SimiFest, the Simi-Museo and Similandia, noting the plush toys’ production at CINIA in Cholula, which employs more than 400 people with disabilities.