Overview

• Farmacias Similares’ executive Víctor González Herrera announced the Sphere appearance on Instagram and shared video inviting people to witness the Grito with the mascot.
• The projection featured the character dressed as a mariachi with tricolor lights and Mexican folk music, and the clips spread widely across social platforms.
• Videos circulating also show animations of the character as an astronaut and as a doctor, expanding the visual theme beyond the patriotic vignette.
• RÉCORD reported that the projections are slated to run from September 15 to 21 as part of a campaign to announce Farmacias Similares products entering more than 9,000 CVS stores in the United States.
• The high-profile moment follows the late-August teaser for an animated biopic about founder Víctor González Torres that remains in script development, underscoring the character’s move into broader entertainment.