Overview
- Café Simi has opened a third unit on Quinta Avenida in Playa del Carmen and is accelerating store openings to reach a target of 20 locations by the end of 2026.
- The chain uses a low, uniform pricing strategy — reported Playa del Carmen prices show drinks at about 40–60 MXN and food at about 45–110 MXN — to attract value-conscious customers.
- Some outlets are being tested as combined Café Simi and SimiPet Care sites so customers can get coffee while pets receive veterinary services, though the joint format needs larger space and will not be universal.
- Farmacias Similares’ network of more than 10,000 stores and franchise partners gives the group a cost and site advantage by letting it convert idle space into cafés or pet clinics.
- Café Simi enters a crowded market — INEGI counted roughly 74,787 cafeterias in Mexico and chains like Starbucks expect about 1,000 local stores — and company executives say international expansion remains a possibility if the model succeeds.