Overview
- Dr Pepper ran a commercial using creator Romeo’s jingle during the College Football Playoff national championship broadcast on ESPN.
- The jingle originated in an 11‑second TikTok posted on Dec. 23 that drew tens of millions of views and millions of likes.
- Keurig Dr Pepper’s chief marketing officer framed the move as building from social content and partnering directly with fans.
- The ad credits Romeo for writing the jingle, and the company has tagged her across its social marketing.
- Romeo posted a mock acceptance speech celebrating the moment, while viewers questioned whether she was paid and what the licensing terms include.