Dr. Martens Faces Steep Decline as CEO Exits Amid Financial Turmoil
Shares of the iconic bootmaker plummet following a series of profit warnings and a bleak revenue forecast in the U.S., its largest market.
- Dr. Martens shares hit a record low as the company forecasts a significant drop in U.S. wholesale revenue.
- CEO Kenny Wilson to step down, with Ije Nwokorie, former Apple senior director, set to take over.
- The company will not increase prices this year, despite facing cost inflation and financial pressures.
- Analysts express concern over the brand's future, though some remain optimistic about its long-term growth potential.
- Dr. Martens plans to focus on reigniting demand in the U.S. market, though significant challenges lie ahead.