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Dr. Martens Faces Steep Decline as CEO Exits Amid Financial Turmoil

Shares of the iconic bootmaker plummet following a series of profit warnings and a bleak revenue forecast in the U.S., its largest market.

  • Dr. Martens shares hit a record low as the company forecasts a significant drop in U.S. wholesale revenue.
  • CEO Kenny Wilson to step down, with Ije Nwokorie, former Apple senior director, set to take over.
  • The company will not increase prices this year, despite facing cost inflation and financial pressures.
  • Analysts express concern over the brand's future, though some remain optimistic about its long-term growth potential.
  • Dr. Martens plans to focus on reigniting demand in the U.S. market, though significant challenges lie ahead.
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