Overview

• Perfect smiles have become status symbols for teens and 20-somethings driven by TikTok and Instagram trends.
• Margot Robbie’s smile is the most requested transformation among his patients, with Cheryl Cole’s a close second.
• He promotes minimally invasive treatments such as composite bonding and professional whitening in lieu of veneers.
• For a low-cost home option, he recommends a £4 interdental brush to clean between teeth and enhance brightness.
• He plans to open a Harrods clinic in London later this year to meet rising demand.