Overview
- Downtown Disney announced the refreshed branding on January 12 via an Instagram Story tied to its 25th anniversary.
- The update removes the teal hexagon backdrop, pixie‑dust accents, and cursive “Downtown,” opting for uniform block lettering.
- The design retains the gothic Disneyland “D” and echoes mid‑century signage motifs.
- The new look replaces a 2024 logo that was introduced with the district’s Instagram launch but saw limited use.
- Painters were observed applying the new logo on the concrete near the West Side stage as West Side improvements progress, and media shared side‑by‑side comparisons of the change.