Overview
- Downtown Disney announced the update on January 12 via its official Instagram story, framing it as a tribute to the district’s past, present, and future.
- The new logo removes the teal hexagon, pixie-dust accents, and cursive “Downtown,” unifying the typography while keeping the classic Disneyland gothic “D.”
- Design elements reference the retro Disneyland marquee with block forms behind the lettering, preserving the mid-century motif.
- Outlets note the change is a slight refinement of branding introduced in 2024, which saw limited deployment before this update.
- Reporters observed painters applying the logo to the concrete near the West Side stage, and Disney also teased a limited edition 25th anniversary pin for sale at World of Disney.