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Dow Jones Strikes Exclusive Deal to Embed Polymarket Prediction Data Across WSJ, Barron’s and MarketWatch

The partnership signals prediction markets’ entry into mainstream financial coverage across Dow Jones consumer titles.

Overview

  • Polymarket will be the exclusive provider of live prediction market prices to The Wall Street Journal, Barron’s, MarketWatch and Investor’s Business Daily.
  • Data will appear in dedicated modules on Dow Jones digital properties, including homepages and market pages, with select placements in print.
  • Dow Jones will launch a consumer-facing earnings calendar that shows market‑implied expectations for corporate performance.
  • Financial terms were not disclosed, and Dow Jones executives framed the move as giving readers real-time insight into collective expectations.
  • The deal follows similar media integrations, including Kalshi’s partnerships with CNBC and CNN, and comes after Polymarket’s U.S. relaunch following a 2022 CFTC settlement.