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Douglas Appoints Jean‑Marc Bellaiche As Chief Executive

The hire signals a push to refocus the beauty retailer on premium positioning to tackle weak sales.

Overview

  • The supervisory board named Jean‑Marc Bellaiche as Douglas’s new CEO, with the leadership change set to take effect next month and Sander van der Laan withdrawing from day‑to‑day duties.
  • Douglas reported a weak third quarter with a €2.6 million loss and revenue down about 2 percent to roughly €1 billion, and the company has cut its full‑year outlook twice this year.
  • Bellaiche brings strategy consulting and luxury retail experience, including roles at Boston Consulting Group, Tiffany & Co., leadership of Printemps from 2020, and most recently heading Sani/Ikos.
  • Investors reacted mildly negative, with the share price down about 0.7 percent after the announcement, and supervisory board chair Henning Kreke described the appointment as a carefully prepared succession.
  • The key questions now are whether Bellaiche can lift sales and margins through a premium repositioning and operational changes and whether the company will stabilize its guidance and investor confidence.