Overview

• Bowser’s retirement takes effect on December 31, 2025, concluding six years as president and COO after more than a decade in leadership at the company.
• Devon Pritchard, a 19-year Nintendo of America executive and current EVP of Revenue, Marketing and Consumer Experience, becomes president on January 1, 2026.
• Pritchard will join the Nintendo of America board and become an executive officer at Nintendo Co., Ltd., marking the first woman to lead NOA.
• Satoru Shibata will serve as Nintendo of America’s CEO while retaining his managing executive officer and corporate director roles at the parent company.
• Nintendo credits Bowser with guiding the Switch era, overseeing the Switch 2 launch in the Americas, and expanding into films and theme parks.