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Doug Bowser Joins Hasbro Board After Exiting Nintendo of America

Hasbro cites brand and franchise expertise to support its Playing To Win strategy.

Overview

  • Hasbro announced the board appointments on January 20, confirming Bowser’s addition alongside Carla Vernón.
  • Bowser retired as Nintendo of America’s president and COO on December 31 after a six-year tenure.
  • Devon Pritchard took over as Nintendo of America president on January 1, becoming the first woman in the role.
  • Hasbro’s chair Rich Stoddart and CEO Chris Cocks said the new directors bring leadership in consumer brands, franchise management, and innovation.
  • Bowser was reported to have overseen the Nintendo Switch 2 launch and a major expansion in licensed merchandise during his time at Nintendo.