Overview

• Travelling supporters displayed banners reading “Das grausamste Trikot der Liga”, “Borussia bleibt schwarz-gelb” and sang for black-and-yellow shirts during a 2:0 win at Heidenheim.
• Puma promoted the shirt as “loud” and “characterful”, positioning the design as a bold departure from recent away strips.
• The launch drew heavy online interest, with the club shop placing buyers in queues and reported wait times of about 30 minutes.
• Sport director Sebastian Kehl said no BVB kit receives unanimous approval and affirmed the club knows the colors that represent Dortmund.
• The design features light grey with black and neon-yellow accents plus a prominent red-white Vodafone logo, which critics said clashes with club colors.