Doritos Spain Ends Partnership with Transgender Influencer Amid Boycott

The snack brand faced backlash over influencer Samantha Hudson's controversial past tweets, leading to a severed partnership and calls for a boycott.

Doritos Spain ends its partnership with transgender influencer Samantha Hudson after controversial past tweets resurface, sparking a boycott.
The decision to sever ties was influenced by backlash over Hudson's tweets from 2015, which included inappropriate comments about minors and statements against the traditional family.
Hudson, who had become a minor celebrity, apologized for her past comments, claiming they were attempts at dark humor.
The controversy echoes a similar incident in the U.S. with Bud Light and transgender influencer Dylan Mulvaney, resulting in significant financial losses for Anheuser-Busch.
Right-wing and far-right social media accounts have mobilized to boycott Doritos, drawing parallels to the Bud Light incident and criticizing the brand's decision to partner with Hudson.