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Doris Burke Stands by 'Free-Throw Merchant' Label as Finals Debates Its Impact

Recent commentary suggests the nickname may have weighed on Shai Gilgeous-Alexander during Game 1 of the NBA Finals

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Overview

  • Doris Burke defended using the 'free-throw merchant' term as a storyline she and her broadcast team prepared before the Western Conference finals.
  • She explained the label reflected chants from 19,000 fans in Minnesota and was intended to inform viewers of the in-arena atmosphere.
  • Shai Gilgeous-Alexander brushed off the criticism by noting fan jeers are part of home-court advantage and that great players learn to handle distractions.
  • League statistics show Gilgeous-Alexander ranked second this season with 669 free-throw attempts, behind only Giannis Antetokounmpo.
  • During Game 1 of the NBA Finals, ESPN analyst Iman Shumpert said the continued focus on the moniker may have affected Gilgeous-Alexander’s early performance.