Overview

• DoorDash’s coverage will include Kroger-operated banners such as Ralphs, Smith’s, King Soopers, Fred Meyer, Harris Teeter and Mariano’s across 35 states and D.C.
• The companies’ earlier arrangement was limited to sushi from about 900 stores and flowers from roughly 1,700 locations, but the full grocery catalog will now be available.
• Kroger chief digital officer Yael Cosset said the move meets demand for convenient shopping and can attract new customers.
• DoorDash president Prabir Adarkar called the deal a milestone for the company’s grocery business.
• Kroger will continue to run its own delivery service and work with rivals including Instacart and Uber Eats, reflecting a multi-partner strategy.