Overview

• Delivery app DoorDash is trialing a new warning system that informs customers if they choose not to tip, their order might take longer to arrive. The company's new screen pops up when customers are checking out, giving them the option to either add a tip or continue without one.
• The alert comes as drivers for the company, termed 'Dashers', are independent contractors who can choose which orders to accept. Those that include a tip are perceived as more valuable and are therefore more likely to be accepted quickly.
• DoorDash is testing customer reaction to the new system and has confirmed that it has seen a considerable reduction in orders with no tip since launching the pilot a few months ago.
• Drivers can see the gratuity added to their orders and are more likely to accept an order that includes a tip. This means orders with no tips could potentially sit longer at the restaurant, possibly leading to longer wait times for customers.
• Although the testing of the app's new feature is still under way, DoorDash has asserted that it will not affect its commitment to quality service or the way it fulfills orders. Customers will always have the choice to tip or not.