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DoorDash Begins Nationwide Delivery of Kroger’s Full Grocery Assortment From 2,700 Stores

The tie-up introduces Kroger deals on DoorDash, signaling a push into shared retail-media programs.

DoorDash is teaming up with Kroger to grow its existing partnership. Starting Oct. 1, customers will be able to order all their Kroger groceries for delivery through Doordash. 
The exterior of Kroger's fulfillment center is shown on July 27, 2022 in Dallas. The Kroger Co. grocery chain has announced an expanded partnership with delivery service DoorDash to offer Kroger products dropped off to the customer's door. 
A food delivery rider waits for the traffic light to change Monday, March 30, 2020, in Lone Tree, Colo. The Kroger Co. grocery chain has announced an expanded partnership with delivery service DoorDash to offer Kroger products dropped off to the customer's door. 
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Overview

  • The service launches Oct. 1, bringing same-day delivery of fresh food, household essentials and private-label items from Kroger and its banners to DoorDash users.
  • DoorDash says Kroger will be the largest grocer on its app, expanding a 2022 arrangement that previously covered select items like sushi and flowers.
  • Kroger deals and loyalty discounts will be available within DoorDash, with both companies planning joint work on retail media, analytics for brands and new delivery models.
  • The partnership is nonexclusive, as Kroger continues to run its own delivery service and maintain ties with rivals including Instacart and Uber Eats.
  • The expansion follows DoorDash’s broader push into grocery since 2020 and comes as Kroger restructures operations after announcing store closures and corporate layoffs earlier this year.