Donna Karan New York Unveils Spring 2024 Relaunch with Iconic Supermodels
The campaign, shot by Annie Leibovitz, celebrates women's empowerment and marks a new chapter for the brand.
- Donna Karan New York announces a major relaunch for Spring 2024 with a campaign featuring iconic supermodels.
- The campaign, titled 'In Women We Trust,' is a celebration of the brand's heritage and a new chapter in its legacy.
- Legendary photographer Annie Leibovitz shot the campaign, highlighting the strength and sensuality of women.
- The collection includes modern takes on Karan's signature '7 Easy Pieces,' aiming for accessible luxury with prices ranging from $159 to $599.
- The relaunch is supported by a comprehensive marketing strategy, including digital, print, and premium outdoor advertising.