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Donna Karan Marks 40 Years With Multigenerational Fall 2025 Campaign

The launch advances the brand’s relaunch through intergenerational casting that connects longtime fans with new shoppers.

Overview

  • Claudia Schiffer, Irina Shayk, Imaan Hammam, Liya Kebede and Mariacarla Boscono front the “Woman to Woman” campaign.
  • The shoot was photographed in London by Mikael Jansson under the creative direction of Trey Laird.
  • Campaign assets roll out across social, digital, print and premium outdoor placements, with videos and behind-the-scenes content on platforms including YouTube and TikTok.
  • The collection is available at select North American retailers and on donnakaran.com, with Nordstrom and Macy’s identified as key partners.
  • Designs revisit archival silhouettes in deep brown and chocolate plum, including a reissued devore velvet, alongside warm and cool metallics.