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Donatella Versace Turns 70 and Ushers Versace into a New Era Under Prada

The fashion icon steps down as creative director after nearly three decades, becoming chief brand ambassador as Prada takes ownership of the Versace brand.

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Donatella Versace in einem roten Kleid, langen blonden Haaren und einem ernsten Gesichtsausdruck

Overview

  • Donatella Versace has transitioned from creative director to chief brand ambassador of Versace as she celebrates her 70th birthday on May 2, 2025.
  • Prada has acquired the Versace fashion house, marking a significant shift in the luxury fashion industry and continuing the trend of consolidation among major brands.
  • Donatella took over as chief designer in 1997 after the tragic murder of her brother Gianni Versace, leading the brand through recovery from financial struggles and personal crises.
  • Under her leadership, Versace became a cultural powerhouse, celebrated for bold designs and iconic moments, including Jennifer Lopez’s legendary green dress at the 2000 Grammys.
  • Donatella has expressed full support for Prada’s stewardship, signaling a collaborative new chapter for the iconic Italian fashion house.