Donald Trump Launches $199 Fragrance Line 'Fight, Fight, Fight'

The president-elect unveiled the new product using a viral photo with First Lady Jill Biden, promoting it as a symbol of victory and resilience.

Donald Trump announced a new fragrance line, 'Fight, Fight, Fight,' featuring cologne and perfume priced at $199 per bottle, with discounts for bundled purchases.
The product was promoted on Truth Social using a photo of Trump and First Lady Jill Biden at the reopening of Notre Dame Cathedral in Paris, captioned 'A fragrance your enemies can’t resist.'
The fragrances are described as capturing the essence of success and determination, though no specific scent details are provided on the product website.
Critics have raised ethical concerns about Trump continuing to monetize his brand as president-elect, with the product linked to a Wyoming-based company with opaque ownership.
This fragrance launch adds to a long list of Trump-branded merchandise, including sneakers, digital trading cards, and patriotic Bibles.