Overview

• Redesigned pizza boxes begin rolling out immediately, with the new jingle scheduled to hit TV in November and uniforms, menu boards, signage, and digital updates phasing in over the coming months in the U.S. and select international markets.
• The visual system introduces brighter reds and blues, a new Domino’s Sans font, occasional “Dommmino’s” styling, and premium black-and-metallic gold packaging for Handmade Pan and Parmesan Stuffed Crust pizzas.
• Domino’s says the overhaul follows roughly 20 months of testing and launches from a position of strength to capture younger audiences with faster audio and visual cues.
• Recent momentum cited by the company includes the return of stuffed-crust pizza, expanded delivery via DoorDash and a prior Uber Eats deal, and multi-quarter sales growth through mid-2025.
• Analysts caution that rebrands carry reputational risk but note Domino’s retained core signifiers such as its recognizable logo and product-first focus, a choice contrasted with recent high-profile missteps by other chains.