Overview

• New branding features hotter reds and blues, a custom Domino’s Sans typeface, redesigned packaging, updated uniforms and signage, and a sound identity voiced by Shaboozey.
• Pizza boxes are the first items to change this week, with the jingle slated for TV in November and broader updates rolling out across stores, the app, website and social channels over the coming months in multiple markets.
• The jingle’s stretched name, “Dommmino’s,” will appear in select branding and on team gear as the chain targets instant recognition on short‑form platforms.
• Domino’s cites momentum from recent performance, with global sales up about 6% in 2024 and up 5% in the first half of 2025 to $9.1 billion, aided by the return of Parmesan Stuffed Crust that the CEO called one of its biggest menu items.
• Branding analysts note rebrands carry risk, pointing to recent missteps elsewhere, but say Domino’s preserved core signifiers and is unlikely to alienate customers; recent delivery expansion through DoorDash and prior Uber Eats deals provides added context.