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2h ago

Domino’s Unveils First Brand Refresh in 13 Years, Taps Shaboozey for New Jingle

The social-first redesign is presented as a proactive effort to sharpen recognition and sustain recent business momentum.

Domino's Parmesan Stuffed Crust pizza shown with the current box delivery box. The company has new logo branding and special black and gold delivery boxes coming for stuffed crust and Handmade Pan pizzas.
The app — and the famous tracker — are also getting a revamp.
New signage will be displayed outside of restaurants.
Domino's Pizza is rolling out new uniforms and jingle as well as a bolder logo.

Overview

  • Domino’s introduced a bolder visual identity featuring brighter red and blue, an updated logo, new uniforms and signage, and a thicker “Domino’s Sans” with the playful “Dommmino’s” expression.
  • New pizza boxes debut this week, including black-and-gold packaging for Handmade Pan and Parmesan Stuffed Crust pies, with broader store, app, website and menu board updates rolling out over the coming months.
  • The company’s first-ever jingle, performed by country star Shaboozey, is scheduled to begin airing on TV in November, with previews appearing on social platforms sooner.
  • Executives framed the move as not a response to weakness, citing global sales up about 6% in 2024 and a 5% rise in the first half of 2025 to $9.1 billion.
  • Recent growth drivers include the return of the Parmesan Cheese Stuffed Pizza and expanded ordering through DoorDash and earlier Uber Eats partnerships, while analysts note large rebrands carry reputational risk ahead of an Oct. 14 earnings update.