Overview

• The regional pilot runs across the northwest of England and Northern Ireland.
• The menu features chicken tenders, wings and boneless bites paired with nine dips.
• Domino’s designed the range for its existing ovens and says its delivery network gives it an edge over US rivals.
• The company will use the trial to refine the concept before a potential rollout to the rest of its UK estate next year.
• The move follows weaker demand, reduced profit guidance to £130–£140 million and pressure from activist Browning West, though leadership maintains broader acquisition ambitions.