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Domino’s Mexico Rolls Out ‘Spooky SnoopyHalloween Combo With Glow-in-the-Dark Cups

The Mexico-only tie-up uses Peanuts nostalgia to drive foot traffic through limited collectibles plus a themed flagship.

Overview

  • The limited promotion is live nationwide from October 6 to November 2, available for in‑store purchase and delivery across Mexico.
  • Each Spooky Snoopy Combo includes a large original‑crust pizza with one topping, Baitz or Papotas, and one of four collectible cups featuring Snoopy, Charlie Brown, Lucy, or Woodstock with designs that glow in the dark.
  • The combo is listed at 349 pesos, according to promotional details reported by Merca2.0.
  • A Peanuts‑themed flagship experience is set at Domino’s Plutarco in Mexico City (Avenida Santiago 2921, Iztaccihuatl, Iztacalco) with Halloween decor and photo spots.
  • Domino’s marketing lead Iliana Jiménez says the alliance aims to create emotionally resonant experiences that build loyalty, as early TikTok posts including @laguia_deltragon’s purchase video help boost buzz.