Domino's Launches Stuffed Crust Pizza After 30-Year Wait

The world's largest pizza chain introduces Parmesan Stuffed Crust to reclaim customers lost to rivals and boost sluggish sales.

Domino's has officially added Parmesan Stuffed Crust Pizza to its U.S. menu, priced at $9.99 as part of its carryout deal.
The stuffed crust features mozzarella cheese inside the crust, topped with garlic seasoning and Parmesan cheese, marking one of the chain's most extensive product development efforts.
Domino's aims to recapture the estimated 13 million customers annually who leave its brand for competitors like Pizza Hut, Papa John’s, and Little Caesars due to the lack of stuffed crust options.
The company spent three years refining the recipe and trained employees in over 7,000 U.S. locations for 12 weeks to ensure smooth preparation and service.
To promote the launch, Domino's is giving away $250,000 worth of stuffed crust pizzas through a receipt-based giveaway campaign.