Overview

• Chick ’N’ Dip is now being tested in 187 locations across the North West of England and Northern Ireland as a distinct sub‑brand.
• The menu features chicken tenders, wings and boneless bites with a choice of nine dips, presented as a new dedicated concept beyond pizza.
• Domino’s says the offer is produced through its existing national supply chain and in‑store kitchens with minimal capital investment, supported by its delivery network.
• Management is targeting the fast‑growing UK fried‑chicken segment, competing with chains such as KFC, Popeyes and Wingstop in a market estimated at about £3.1bn.
• The move follows a share price slump and tougher trading conditions, with activists questioning a multibrand strategy; a Q3 update is scheduled for early November and an investor day for 9 December, with a wider rollout sought longer term if the trial performs.