Domino’s Introduces Parmesan Stuffed Crust After 30-Year Wait

The pizza chain aims to win back millions of customers lost to competitors with its first-ever stuffed crust offering, accompanied by a $250,000 giveaway promotion.

Domino's has launched its first stuffed crust pizza, featuring mozzarella-filled crust topped with Parmesan and garlic seasoning, after three years of development.
The company resisted adding stuffed crust for decades, citing operational challenges and branding concerns, but changing consumer preferences prompted the shift.
Domino's estimates it loses 13 million customers annually to competitors like Pizza Hut and Papa John’s, who have long offered stuffed crust options.
The new Parmesan Stuffed Crust is priced at $9.99 with one topping and is included in the chain's carryout deal to attract value-conscious customers.
To promote the launch, Domino's is running a $250,000 giveaway where customers can submit receipts from rival stuffed crust purchases for a chance to win a free pizza.