Overview

• Domino’s is rolling out brighter reds and blues, a thicker custom typeface called Domino’s Sans, updated uniforms and signage, and redesigned packaging that includes black-and-gold boxes for premium items.
• The chain introduced its first-ever sonic logo with a jingle called “Dommmino’s,” performed by Shaboozey, designed for quick recall on TikTok, Reels, and other short-form channels.
• New pizza boxes begin appearing this week with social previews live, the jingle will air on TV in November, and app, website, menu board, and uniform updates will follow over the coming months in the U.S. and an initial dozen international markets.
• Executives say the 20‑month refresh launches from a position of strength, with extensive consumer testing and plans to monitor feedback before considering broader store remodels.
• Recent performance context includes roughly 6% global sales growth in 2024 and 5% growth in the first half of 2025, aided by the return of stuffed‑crust offerings and expanded delivery via partners like DoorDash.