Overview
- Shoppers and deal trackers are posting photos of red stickers as select items move from $1.25 or $1.50 to $1.75 or higher.
- Dollar Tree reported better-than-expected third-quarter sales and raised its earnings outlook.
- Stores with expanded price tiers saw stronger traffic and spending this quarter, including more higher‑income customers.
- The retailer opened 106 new locations and converted 646 stores to its multi‑price format in the third quarter, with further rollouts planned.
- Leaders say roughly 85% of items remain under $2 and that higher tiers help offset tariffs, shipping costs and other pressures while broadening assortment.