Overview

• Dollar General quietly removed DEI language from its March 10-K filing following President Trump’s January executive order dismantling federal diversity, equity and inclusion efforts.
• Rev. Jamal-Harrison Bryant, who led the successful 40-day boycott of Target, is organizing the Dollar General protest by urging shoppers to inundate the company’s email and phone lines.
• Protesters are demanding that Dollar General address systemic racism, expand contracts with Black-owned vendors and create a community reinvestment fund.
• The chain’s presence in rural food deserts makes a full shopping boycott challenging, shifting tactics toward digital outreach rather than an outright store ban.
• Supporters say the movement is already driving more spending to Black-owned businesses as consumers become more strategic about where they shop.