Dollar General Expands Same-Day Delivery Pilot to Compete with Walmart

The discount retailer is testing same-day delivery at 75 locations, with plans to scale the service to thousands of stores in response to shifting customer behavior and economic pressures.

• Dollar General has launched a same-day delivery pilot program in 75 stores, using a third-party service, with plans to expand to thousands of locations.
• The new service, called DG Delivery, allows customers to order online or through the app, offering same store prices, digital coupons, and cash-back rewards without added fees or minimum purchase requirements.
• This initiative is part of Dollar General's strategy to regain market share lost to competitors like Walmart, which has significantly grown its e-commerce and delivery services.
• Economic pressures and high inflation have pushed customers, particularly low-income households, to focus on essential purchases, impacting Dollar General's sales of discretionary items like apparel and seasonal goods.
• CEO Todd Vasos emphasized the company's commitment to improving customer experience through initiatives like Project Elevate and the 'Back to Basics' strategy, alongside the delivery program.

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