Overview
- Dolce & Gabbana launched a 20th‑anniversary campaign for The One starring Madonna alongside Alberto Guerra, with the film directed by Mert Alas.
- The one‑minute piece showcases the brand’s romantic, sensual aesthetic through lingerie, tailored suiting and jewelry.
- Madonna’s Italian‑language cover of La Bambola underscores the campaign, with audio released on streaming platforms and a widely viewed brand teaser.
- Perfumers Quentin Bisch and Jean‑Christophe Hérault update the line with The One Eau de Parfum Intense for women and The One For Men Parfum, highlighting modernized notes while retaining the original character.
- Coverage frames the pairing as a bid for global awareness and Latin American reach, citing research from Statista and Euromonitor that ambassadors and storytelling strongly influence luxury fragrance purchases in a market exceeding $58 billion in 2024.