Particle.news

Download on the App Store

Doja Cat’s VMAs Lipstick Bite Unveils MAC Global Ambassadorship

The moment used an edible chocolate Lady Danger replica by pastry chef Amaury Guichon to tease forthcoming MAC campaigns featuring the singer.

Overview

  • MAC confirmed to WWD and in a press release that the red‑carpet bite was a planned teaser for Doja Cat’s appointment as a global ambassador.
  • The prop mirrored MAC’s Lady Danger shade, and the brand said she will lead a series of global campaigns spotlighting its bestselling products.
  • Pastry chef Amaury Guichon crafted multiple chocolate lookalike lipsticks and shared a making‑of video on MAC’s Instagram.
  • MAC executive Aïda Moudachirou‑Rebois welcomed Doja in the announcement, while creative director Nicola Formichetti lauded her originality in comments to WWD.
  • At the VMAs, Doja opened the show with “Jealous Type” and later won Best K‑Pop for “Born Again” with Lisa and Raye.