Overview

• Doja Cat’s TikTok parody of the “jeans/genes” pun has reached over 11 million views and amplified criticism of its eugenic undertones.
• Senator Ted Cruz publicly defended Sydney Sweeney and criticized critics who labeled the campaign supremacist, reflecting its politicization.
• The limited-edition “Sydney Jean” denim line remains on sale with all proceeds pledged to Crisis Text Line.
• American Eagle’s stock continues to trade above pre-launch levels, adding over $300 million in market value despite the controversy.
• Neither Sydney Sweeney nor American Eagle have addressed the controversy, fueling ongoing debate over corporate marketing boundaries and historical sensitivities.