Overview

• MAC confirmed the red lipstick Doja Cat bit was a caramel-filled chocolate replica of the Lady Danger shade created for the moment.
• Doja Cat’s new role is a long-term global ambassadorship, with the artist set to front a series of worldwide campaigns.
• Senior executive Aïda Moudachirou-Rebois formally welcomed Doja Cat, as creative director Nicola Formichetti touted plans for disruptive, joyful visuals.
• The brand amplified the reveal with an Instagram gag listing the bitten lipstick at $926.25, which fans linked to the Sept. 26 release date of her album Vie.
• Following the red-carpet stunt, Doja Cat opened the VMAs with “Jealous Type” and later won Best K-pop for her feature on Lisa and RAYE’s “Born Again.”