Overview
- Judge Leonie Brinkema previously ruled in April that Google illegally tied its ad exchange to its ad server, harming competition and publishers.
- At a May 2 hearing, the DOJ called for Google to divest its ad publisher and exchange operations to restore competition in the digital advertising market.
- Government lawyers argued behavioral remedies, such as commitments and monitoring proposed by Google, would be insufficient to prevent future monopolistic practices.
- Google opposes forced divestiture, maintaining that a selloff is not legally viable and proposing binding commitments to address competition concerns.
- The remedies trial to determine the outcome of Google's ad tech business is set to begin on September 22, 2025, in Alexandria, Virginia.