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3w ago

DOJ Pushes Google Ad Tech Breakup as Remedies Trial Date Set

U.S. prosecutors argue structural remedies are necessary to address Google's ad tech monopoly, with a trial scheduled for September 22, 2025.

Image
Figurines with computers and smartphones are seen in front of Alphabet logo in this illustration taken, February 19, 2024. REUTERS/Dado Ruvic/Illustration
Google is facing a demand by the US government to break up its hugely profitable ad technology business after a judge found the tech giant was commanding an illegal monopoly
The logo for the board game Monopoly, complete with Uncle Pennybags, has been transformed to say Google.

Overview

  • Judge Leonie Brinkema previously ruled in April that Google illegally tied its ad exchange to its ad server, harming competition and publishers.
  • At a May 2 hearing, the DOJ called for Google to divest its ad publisher and exchange operations to restore competition in the digital advertising market.
  • Government lawyers argued behavioral remedies, such as commitments and monitoring proposed by Google, would be insufficient to prevent future monopolistic practices.
  • Google opposes forced divestiture, maintaining that a selloff is not legally viable and proposing binding commitments to address competition concerns.
  • The remedies trial to determine the outcome of Google's ad tech business is set to begin on September 22, 2025, in Alexandria, Virginia.